Dark Pattern Design — It’s Downright Unethical & Irresponsible

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Dark patterns are tricks on a website or application that mislead the users so they do something they have no intention to do. For instance, sharing their data and upgrading their account. Apart from these, tech companies design their product in a way that its users easily become addicted to it.

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Common webpage design mistakes

Another option is using a contrasting image from the start and placing the copy on top of a dark section of a photograph. If you need to include a lot of text, use the blocks featuring collapsable text copy (in Tilda, it’s blocks TX12, TX16N or the button BF703).

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